Impact of predictive analytics on management decision making

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Published: 2023-08-10
DOI: https://doi.org/10.55813/gaea/rcym/v1/n3/17
Keywords:
predictive analytics, decision making, organizational management, data-driven culture, digital transformation

Main Article Content

Casanova-Villalba, César Iván
Universidad Técnica Luis Vargas Torres de Esmeraldas
https://orcid.org/0000-0001-6486-1334
Herrera-Sánchez, Maybelline Jaqueline
Universidad Técnica Luis Vargas Torres de Esmeraldas
https://orcid.org/0000-0001-6840-3891
Proaño-González, Esther Angélica
Universidad Técnica Luis Vargas Torres de Esmeraldas
https://orcid.org/0000-0002-5116-7260

Abstract

In a business environment characterized by uncertainty and volatility, this study explores the role of predictive analytics as a strategic tool to improve the quality of managerial decisions. Through a systematic literature review of academic literature published between 2017 and 2024 in databases such as Scopus and Web of Science, trends, benefits and barriers related to its organizational adoption were identified. The findings show that predictive analytics can anticipate market trends, optimize financial planning, improve talent management and drive product innovation. However, its effectiveness depends on three key factors: a data-driven organizational culture, training in analytical skills, and the quality and availability of data. The study concludes that beyond a technological tool, predictive analytics represents a structural shift towards evidence-based management models, and its successful implementation requires a synergistic integration between technology, talent and organizational culture.

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Article Details

Issue

Vol. 1 No. 3 (2023): Paradigms in Review from Current Science

Section

Artículos
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biographies

Casanova-Villalba, César Iván, Universidad Técnica Luis Vargas Torres de Esmeraldas

Ecuadorian nationality, professional in Accounting, Finance and Business Administration. Master in Business Administration with mention in quality and productivity management (Pontificia Universidad Católica del Ecuador, Quito). Engineer in Finance and Auditing CPA (Universidad Tecnológica Equinoccial). International Diploma in International Financial Reporting Standards (IFRS) (Universidad Metropolitana and the National Union of Accountants Associations of Ecuador). Specialization in Corporate Finance (Universidad Nacional Autónoma de México-UNAM). Accredited and Categorized Researcher by SENESCYT. Leader of the Group of Google Educators of Santo Domingo. Certification by competencies in Administrative Assistance with Office Automation and Training of Trainers. Professional career starts in the accounting area (2008-2009), Statistician at the Ministry of Public Health (2012-2013), in the financial area of the National Transit Agency (2014-2017), in the administrative area at the National Electricity Corporation EP (2017-2018), Hardware Administrator J&J (2019), Supervision and Control at the National Institute of Statistics and Census (2019). Professional experience in higher education, at the Instituto Técnico Superior Shalom in the city of Quito (2015-2018), Instituto Superior Tecnológico los Andes in Santo Domingo (2018-present), in the Faculty of Administrative and Economic Sciences of the Universidad Técnica Luís Vargas Torres de Esmeraldas Sede Santo Domingo de Los Tsáchilas (2020-present).

Herrera-Sánchez, Maybelline Jaqueline, Universidad Técnica Luis Vargas Torres de Esmeraldas

Ecuadorian nationality, professional in Accounting, Finance and Business Administration. His undergraduate academic training was conducted at the Universidad Tecnológica Equinoccial Santo Domingo and postgraduate was conducted at the Pontificia Universidad Católica del Ecuador, Quito. 
The work activity began in 2010 within the accounting and sales area, then began a career in public service in areas of ANT file, administrative IESS, accounting GAD Provincial de Santo Domingo, administrative - financial Cantonal Council for the Protection of Rights, adding an approximate professional experience of 9 years. In 2015 he began his professional activity in the area of higher education teaching part-time at the Instituto Superior Shalom in the city of Quito for a period of two years, in 2018 he began as a part-time teacher at the Instituto Technology and Finance and from 2019 to the present date in the career of Accounting at the Instituto Tecnológico Superior los Andes in the canton of Santo Domingo, and in 2020 to date he has been working as a full time professor at the Faculty of Administrative and Economic Sciences of the Universidad Técnica Luís Vargas Torres de Esmeraldas in Santo Domingo de Los Tsáchilas, totaling approximately 5 years in higher education. Accredited and categorized by SENESCYT as an assistant researcher 1 writer of several scientific articles and academic books that have been translated into the most important international languages, member of the Research Group in Applied Economics (GEA) of the University of the Armed Forces ESPE.

Proaño-González, Esther Angélica, Universidad Técnica Luis Vargas Torres de Esmeraldas

Master in Business Administration. Engineer in Accounting and Auditing. Teacher at the Technical University “Luis Vargas Torres” of Esmeralda.

How to Cite

Casanova-Villalba, C. I., Herrera-Sánchez, M. J., & Proaño-González, E. A. (2023). Impact of predictive analytics on management decision making. Scientific Journal Science and Method, 1(3), 16-30. https://doi.org/10.55813/gaea/rcym/v1/n3/17
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