Community-based tourism as a driver of local development: an analysis of resources, management capacities, and tourism motivations

Abstract

Community-based tourism is emerging as a viable economic alternative for rural communities affected by a changing agricultural market. This study analyzes the potential of community-based tourism in the Mocache canton of Ecuador by evaluating natural and cultural resources, family management capabilities, and the motivations of potential tourists. A mixed-methods research design with an exploratory-descriptive scope was employed. Data were collected using standardized observation forms based on the criteria of Ecuador’s Ministry of Tourism for ranking community-based tourist attractions, semi-structured interviews with local managers (n=2), and a structured survey of potential tourists (n=165). The results reveal that the Rodeo Montubio is the most prominent cultural resource, making it an attraction of high interest for local tourism development. Local families demonstrate self-taught capabilities and a strong interest in tourism management, although they face limitations in road infrastructure, formal training, and promotional strategies. Potential tourists prioritize experiences involving leisurely relaxation, recreation, cultural immersion, and ecotourism. The study concludes that Mocache has significant potential for community-based tourism, which could have an impact on the economies of Mocache families. This development depends on improvements that can be made to infrastructure, the professionalization of services, and integrated promotional strategies to consolidate a model of sustainable local development.