From individual use to collective intelligence: Evolution of collaboration strategies measured by AI
Main Article Content
Abstract
The rapid adoption of artificial intelligence (AI) is transforming work from individual uses focused on productivity toward collaborative configurations, although uncertainty remains regarding when such interaction can be considered collective intelligence. This study aimed to analyze the evolution of collaboration strategies from individual AI use to human-AI configurations, considering interaction, coordination, complementarity, and performance. A qualitative, documentary, non-experimental, deductive, and exploratory study was conducted through the analysis of literature published between 2021 and 2026 and the coding of five analytical dimensions with supervised AI support. The results identified four configurations: individual assistance, iterative human-AI interaction, hybrid systems, and AI integration into teams; human-AI combinations outperformed humans working alone (g = 0.64), but not the best available agent (g = −0.23), while AI-supported teams achieved improvements of approximately 10.2% compared with individuals working without AI. The findings showed that enhanced productivity and collective synergy are not equivalent, as performance depended on task type, role distribution, and complementarity. It was concluded that collective intelligence emerges from specific collaborative configurations and requires assessing coordination, knowledge integration, diversity, and joint performance rather than AI adoption alone.
Downloads
Article Details
Section

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
References
Almenaba-Guerrero, Y. F., & Herrera-Sánchez, M. J. (2022). Diversidad e inclusión en el lugar de trabajo: Prácticas en Ecuador liderazgo y cultura organizacional. Revista Científica Zambos, 1(1), 69–85. https://doi.org/10.69484/rcz/v1/n1/22
Barahona-Martínez, G. E., Gallardo-Chiluisa, N. N., Quisaguano-Caiza, Y. E., Jiménez-Rivas, D. E., Caicedo-Basurto, R. L., Guanotuña-Yaulema, J. A., Flores-Cruz, P. L., & Guevara-Hernández, D. M. (2024). Inteligencia artificial en la educación: Avances y desafíos multidisciplinarios. Editorial Grupo AEA. https://doi.org/10.55813/egaea.l.101
Boussioux, L., Lane, J. N., Zhang, M., Jacimovic, V., & Lakhani, K. R. (2024). The crowdless future? Generative AI and creative problem-solving. Organization Science, 35(5), 1589–1607. https://doi.org/10.1287/orsc.2023.18430
Clavijo-Cáceres, J. L., Hurtado-Guevara, R. F., Casanova-Villalba, C. I., & Estefano-Almeida, M. A. (2024). El impacto de la inteligencia artificial en decisiones administrativas basado en revisión de literatura científica. Multidisciplinary Collaborative Journal, 2(1), 39–51. https://doi.org/10.70881/mcj/v2/n1/30
Colina-Vargas, A. M., Espinoza-Mina, M. A., & Silva-Garcés, J. F. (2024). Dinámicas y tendencias de la ciencia ciudadana en América Latina y el Caribe: Un análisis bibliométrico y temático. Editorial Grupo AEA. https://doi.org/10.55813/egaea.l.92
Comisión Económica para América Latina y el Caribe (CEPAL). (2026). Índice Latinoamericano de Inteligencia Artificial (ILIA) 2025: Hallazgos principales, IA aplicada y talento humano. Naciones Unidas. https://www.cepal.org/es/publicaciones/86007-indice-latinoamericano-inteligencia-artificial-ilia-2025-hallazgos-principales
Concha-Ramirez, J. A., & Navarrete-Ortiz, J. del C. (2023). Ética empresarial y responsabilidad social en la inteligencia artificial. Revista Científica Ciencia y Método, 1(3), 31–44. https://doi.org/10.55813/gaea/rcym/v1/n3/18
Creswell, J. W., & Poth, C. N. (2024). Qualitative inquiry and research design: Choosing among five approaches (5th ed.). SAGE Publications. https://us.sagepub.com/en-us/nam/qualitative-inquiry-and-research-design/book266033
Cruz, A., Mora, R., Andonova, V., Rosales Torres, C. S., Carrasco, C., & Castillo Leska, A. (2025). fAIr Tech Radar: Explorando la adopción de inteligencia artificial en América Latina y el Caribe. Banco Interamericano de Desarrollo. https://doi.org/10.18235/0013837
Cubero-Chango, C. A., & Terán-Carrillo, L. F. (2025). Factores claves para impulsar la colaboración en actividades de innovación en las empresas PYMEs. Journal of Economic and Social Science Research, 5(3), 114–129. https://doi.org/10.55813/gaea/jessr/v5/n3/209
Cui, H., & Yasseri, T. (2024). AI-enhanced collective intelligence. Patterns, 5(11), 101074. https://doi.org/10.1016/j.patter.2024.101074
Dell’Acqua, F., Ayoubi, C., Lifshitz, H., Sadun, R., Mollick, E., Mollick, L., Han, Y., Goldman, J., Nair, H., Taub, S., & Lakhani, K. R. (2026). The cybernetic teammate: A field experiment on generative AI and teamwork. Organization Science, 37(4), 1217–1242. https://doi.org/10.1287/orsc.2025.20702
Doshi, A. R., & Hauser, O. P. (2024). Generative AI enhances individual creativity but reduces the collective diversity of novel content. Science Advances, 10(28), eadn5290. https://doi.org/10.1126/sciadv.adn5290
Erazo-Luzuriaga, A. F., Boné-Andrade, M. F., & Borja-Almeida, L. G. (2024). Inteligencia artificial y automatización de procesos en la transformación digital empresarial. Revista Científica Enfoques Del Conocimiento, 1(1), 56–72. https://doi.org/10.55813/gaea/revistacec/v1/n1/10
Farfán-Muñoz, I. R. (2025). Gestión del conocimiento y desempeño organizacional en la Facultad de Ingeniería de una universidad peruana. Journal of Economic and Social Science Research, 5(4), 105–118. https://doi.org/10.55813/gaea/jessr/v5/n4/220
Galarza-Sánchez, P. C., Boné-Andrade, M. F., & Pinargote-Bravo, V. J. (2023). Aplicaciones de inteligencia artificial generativa en la transformación digital empresarial. Revista Científica Ciencia y Método, 1(1), 28–41. https://doi.org/10.55813/gaea/rcym/v1/n1/8
Gmyrek, P., Winkler, H., & Garganta, S. (2024). Buffer or bottleneck? Employment exposure to generative AI and the digital divide in Latin America (ILO Working Paper No. 121). International Labour Organization & World Bank. https://doi.org/10.54394/TFZY7681
Herrera-Sánchez, M. J., & Casanova-Villalba, C. I. (2024). Inteligencia artificial y su impacto en la transformación de la gestión financiera. Space Scientific Journal of Multidisciplinary, 2(1), 52–64. https://doi.org/10.63618/omd/ssjm/v2/n1/43
López-Sánchez, J. A., Morales-Chincha, J. A., Echeverri-Ocampo, C. D., & Hernández-Ortiz, J. (2025). Articulación universidad, empresa y Estado en ecosistemas de ciencia, tecnología e innovación: Revisión sistemática con metodología PRISMA. Journal of Economic and Social Science Research, 5(3), 28–47. https://doi.org/10.55813/gaea/jessr/v5/n3/201
Maldonado-Nova, V. (2022). El rol del talento humano en la transformación digital de las empresas ecuatorianas. Revista Científica Zambos, 1(2), 34–50. https://doi.org/10.69484/rcz/v1/n2/26
Morgan, H. (2022). Conducting a qualitative document analysis. The Qualitative Report, 27(1), 64–77. https://doi.org/10.46743/2160-3715/2022.5044
Naeem, M., Ozuem, W., Howell, K., & Ranfagni, S. (2023). A step-by-step process of thematic analysis to develop a conceptual model in qualitative research. International Journal of Qualitative Methods, 22. https://doi.org/10.1177/16094069231205789
Naranjo-Padilla, M. I., Herrera-Sánchez, M. J., & Coello-Panchana, A. J. (2024). Análisis bibliográfico del impacto de la transformación digital y tecnologías emergentes en la contabilidad actual. Multidisciplinary Collaborative Journal, 2(1), 52–64. https://doi.org/10.70881/mcj/v2/n1/31
Nguyen, A., Hong, Y., Dang, B., & Huang, X. (2024). Human-AI collaboration patterns in AI-assisted academic writing. Studies in Higher Education, 49(5), 847–864. https://doi.org/10.1080/03075079.2024.2323593
Noy, S., & Zhang, W. (2023). Experimental evidence on the productivity effects of generative artificial intelligence. Science, 381(6654), 187–192. https://doi.org/10.1126/science.adh2586
Saldaña, J. (2025). The coding manual for qualitative researchers (5th ed.). SAGE Publications. https://www.sagepub.com/shop/buy-a-book/the-coding-manual-for-qualitative-researchers-5-287917
Santander-Salmon, E. S., Herrera-Sánchez, M. J., & Bravo-Bravo, I. F. (2023). La importancia de la digitalización en la administración empresarial mediante un análisis bibliográfico actualizado. Multidisciplinary Collaborative Journal, 1(2), 39–51. https://doi.org/10.70881/mcj/v1/n2/15
Seeber, I., Bittner, E., Briggs, R. O., de Vreede, T., de Vreede, G.-J., Elkins, A., Maier, R., Merz, A. B., Oeste-Reiß, S., Randrup, N., Schwabe, G., & Söllner, M. (2020). Machines as teammates: A research agenda on AI in team collaboration. Information & Management, 57(2), 103174. https://doi.org/10.1016/j.im.2019.103174
Torres-Galves, G. D., Gruezo-Realpe, M. S., & Borja-Almeida, L. G. (2024). Impacto del big data en la toma de decisiones estratégicas empresariales. Revista Científica Enfoques Del Conocimiento, 1(3), 42–60. https://doi.org/10.55813/gaea/revistacec/v1/n3/19
UNESCO. (2021). Recommendation on the ethics of artificial intelligence. United Nations Educational, Scientific and Cultural Organization. https://unesdoc.unesco.org/ark:/48223/pf0000381137
Vaccaro, M., Almaatouq, A., & Malone, T. W. (2024). When combinations of humans and AI are useful: A systematic review and meta-analysis. Nature Human Behaviour, 8, 2293–2303. https://doi.org/10.1038/s41562-024-02024-1
Woolley, A. W., Chabris, C. F., Pentland, A., Hashmi, N., & Malone, T. W. (2010). Evidence for a collective intelligence factor in the performance of human groups. Science, 330(6004), 686–688. https://doi.org/10.1126/science.1193147
Wu, S., Liu, Y., Ruan, M., Chen, S., & Xie, X.-Y. (2025). Human-generative AI collaboration enhances task performance but undermines human’s intrinsic motivation. Scientific Reports, 15, 15105. https://doi.org/10.1038/s41598-025-98385-2